There’s no denying that beards are hugely popular right now, beloved both by the men who grow them and the people who love those men. They don’t require much care, but just a couple of simple steps each morning will keep your beard from feeling wiry or looking out-of-control — and prevent flaky skin underneath!

Step One: Shower or Cleanse

Ideally, this step is good and steamy. The shower is the best place for that, but if a shower’s not in the cards, get some steam going at the sink. Wash your face and cleanse your beard with a clean, all-natural beard soap. Aside from just cleansing, this step opens the pores and preps your skin and facial hair for the next steps.

Step Two: Moisturize

Apply beard oil — it only takes a little. Place a few drops in your palm and warm between your hands, then massage into your beard. This will keep the hair soft and shiny and also moisturize the skin beneath, preventing what some refer to as “beard-ruff.” Keep the flakes out of that majestic beard!

Step Three: Apply Beard Balm

You can use beard balm with or without the beard oil, provided the balm you’re using contains moisturizing ingredients. Our Beard Balm contains oils of argan and jojoba to moisturize the hair and skin and also strengthen and repair the hair shaft, all without clogging pores. Shea butter and beeswax act to seal in the moisture. The balm also serves to tame your beard and acts as a styling aid.

And that’s it! Three steps each morning and your already irresistible facial hair will be even more inviting to the touch — if that’s what you’re into.